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Marriott Announces Halt in Timeshare Development
September
24, 2009
Marriott International, Inc. announced that they will stop developing timeshare projects and write down the value of their luxury residential, fractional and timeshare properties under construction by $760 million. Due to soft demand, Marriott expects to reduce residential prices, convert certain proposed projects to other uses, and sell some undeveloped land. For the segment’s traditional U.S. timeshare business, recent successful marketing promotions included volume discounts and other purchase incentives. The company expects to continue targeted short-term promotions. At the same time, the company has enhanced returns by lowering overhead, streamlining sales and marketing efforts and deferring introduction of new projects and development phases. Despite the difficult business environment, only one U.S. timeshare project is incurring a charge for the 2009 third quarter, largely attributable to its high development costs coupled with lower demand than originally anticipated. (Note from Pam: I believe they are referring to Marriott's Crystal Shores at Marco Island.) To read Marriott's Press Release, go to http://www.marriott.com/news/detail.mi?marrArticle=457129.
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